L’Oréal Dermatological Beauty Division is partnering with Ubitus K.K. to launch the new metaverse showroom Perfect Skin Expo. The showroom will be available in Taiwan from August 30th through September 30th.
Through the Perfect Skin Expo, L’Oréal aims to offer an innovative experience. Visitors can explore the Metaverse showroom and learn about and purchase various L’Oréal Dermatological Beauty Division products. The company’s Dermatology Beauty Division includes La Roche-Posay, CeraVe, VICHY and SkinCeuticals, each of which caters to specific beauty needs. La Roche-Posay, for example, soothes sensitive skin while CeraVe restores and maintains the skin barrier. SkinCeuticals are all about antioxidants, while VICHY focuses on anti-ageing.
Each showroom in the Perfect Skin Expo features a different brand with a vivid aesthetic that matches the brand’s image. Visitors can virtually walk through the expo, explore products and make purchases through links to e-Commerce sites momo and Shopee. L’Oréal Dermatological Beauty Division and Ubitus believe that metaverse shopping experiences are an attractive alternative to in-store shopping for many consumers.
“This collaboration with L’Oreal Dermatological Beauty Division shows that high-tech and beauty can join and create something exciting,” says Ubitus CEO Wesley Kuo in the press release. “We look forward to bringing more interesting technology to further enhance L’Oréal Dermatological Beauty Division’s brand’s customer shopping experience.”
Beauty and fashion in the metaverse
L’Oréal is only the latest beauty brand to enter the metaverse. Gucci and The Shilla Duty Free hosted beauty classes in the metaverse last December. In a similar vein, Dior And Perfect Corp partnered to offer AR makeup consultation services.
Fashion brands are also making virtual waves in the metaverse. Vogue and Snapchat partnered earlier this year for the Vogue X Snapchat: Redefining The Body Exhibit, which opened in London in February. The exhibit, which closed March 5, focused on making AR fashion accessible. Likewise, fast fashion retailer H&M partnered with Roblox to launch the LOOOPTOPIA gaming experience in January.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
