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JACK ATTRIDGE // Building a Studio for Interactive Games

Flavourworks Co-Founder and Creative Director Jack Attridge talks about the process of building interactive games at Pocket Gamer Connects Helsinki 2022

What makes up a truly interactive game? How can film concepts enhance a player’s experience when it comes to cinematic gaming? Dive into these questions and more in this session from the live conference Pocket Gamer Connects Helsinki 2022, where Flavourworks Co-Founder and Creative Director Jack Attridge shares his views and more.

Erica, HUSH and Flavourworks’ expertise 

At the live conference Pocket Gamer Connects Helsinki 2022, Jack Attridge, Co-Founder and Creative Director of Flavourworks, discusses how the company came to be. He talks about his story of how he wanted to share his passion for games for those who aren’t necessarily gamers, and essentially how to get over that barrier to entry. 

He also sheds light on the elements of Full Motion Video or FMV, as well as interactive video games. To showcase examples of tactile storytelling, he proceeds to cite instances during the development phase of both Erica and HUSH, and all the lessons his team learned from the process.

The ins and outs of interactive storytelling

Attridge then shares his insights on the key process of the company’s filmed games from vision to gameplay tuning. He stresses the importance of an active role that a player immerses in. Additionally, he goes through the challenges of reconciling writers and designers, especially when it comes to interactive storytelling.

Toward the end of the session, Attridge discusses the nuances of the audience and the player, as well as aligning the player with the protagonist. At the end of the day, creating prototypes and conducting user testing should answer the question of whether or not the game is actually fun to play.

This 20-minute talk is ideal for anyone who’s eager to discover how video games can benefit from films and vice versa. It’s a great watch to see how to create an immersive experience in a more creative way. If you’re keen on learning more, you can see conference panels like this in person by attending our upcoming partner events.

Written By

Catherine plays video games for a living, reads comics for inspiration, and writes because she’s in love with words. Her Young Adult fantasy novel, Of Myths And Men, has been published by Penguin Random House SEA and is her love letter to gamer geeks, mythological creatures, aliens, and epic quests to save the world. She one day hopes to soar the skies as a superhero, but for now, she strongly believes in saving lives through her works in fiction. Check out her books at, or follow her on FB/IG/Twitter at @thenoobwife.

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