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Dior And Perfect Corp Partner For AR Makeup Consultation

New online consultation service includes augmented reality makeup virtual try-on with live shopping

SaaS AI and AR beauty and fashion tech solutions provider Perfect Corp has partnered with Parfums Christian Dior to showcase a new makeup AR virtual try-on for remote consultations.

As it continues to provide customers with a refined shopping experience, the Dior brand aims to ensure consistent and exceptional omnichannel service. Also, Parfums Christian Dior will unveil its sixth beauty tech solution developed with Perfect Corp.

This new solution will introduce a live online consultation service including Perfect Corp’s AR makeup virtual try-on technology and Bambuser’s live shopping technology.

Alice Chang, founder and CEO of Perfect Corp said, “It is a true vote of confidence when a prestigious brand like Dior places their trust in us across multiple channels to accurately recreate their makeup products in a digital format. This emphasises the fact that our best-in-class technologies can meet the demands of high-end brands.”

Integrating AR into fashion

Perfect Corp began providing beauty tech solutions to Parfums Christian Dior in 2020. “This collaboration of Dior x Perfect x Bambuser marks a significant milestone for our Maison and presents a tremendous opportunity for growth and innovation,” said Elodie Planchon, direct-to-consumer marketing director at Parfums Christian Dior. We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations.”

This approach aims to deliver a uniform, cohesive, and deluxe experience to consumers, irrespective of their location for a seamless encounter across all channels.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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