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ANDREW DOUTHWAITE // Game Design Lessons In The Metaverse From Roblox

Dubit Chief Commercial Officer Andrew Douthwaite talks about lessons learned from Roblox on game design principles for the metaverse at Pocket Gamer Connects London 2023

Exactly how massive has the effect of Roblox been for the younger generation? How can game designers learn from these experiences especially when it comes to big brands? Dive into these questions and more in this session from the live conference Pocket Gamer Connects London 2023 where Dubit Chief Commercial Officer Andrew Douthwaite shares his views and more.

The importance of learning by building

At the live conference Pocket Gamer Connects London 2023, Andrew Douthwaite (Chief Commercial Officer, Dubit) shares his insights on the impact of Roblox on the metaverse. The talk sheds light on various Roblox statistics, as well as how the youth of today utilise these spaces to create their own content.

As such, kids learn by building. Douthwaite talks about the demand for branded experiences and the proliferation of unofficial branded games made by younger players. These are basically social hangout spaces and lobbies without traditional game structures.

The endless possibilities in Roblox

Because the social side of the metaverse is important, brands want to be in the same space as the younger generation. Douthwaite discusses the big experiences that brands integrate into existing games, as well as short events such as concerts and the like.

Toward the end of the session, Douthwaite touches upon the impact of Roblox on the youth – children now want to become Roblox developers when they step into adulthood. He also shares how user-generated content possibilities are endless. The beauty of Roblox is that developers can get constant feedback from the community, making sure that games are always improving. 

This 20-minute talk is ideal for anyone who’s eager to know about the outlook of Roblox games and how these experiences can help shape the metaverse in the future. If you’re keen on learning more, you can see conference panels like this in person by attending our upcoming partner events.

Written By

Catherine plays video games for a living, reads comics for inspiration, and writes because she’s in love with words. Her Young Adult fantasy novel, Of Myths And Men, has been published by Penguin Random House SEA and is her love letter to gamer geeks, mythological creatures, aliens, and epic quests to save the world. She one day hopes to soar the skies as a superhero, but for now, she strongly believes in saving lives through her works in fiction. Check out her books at, or follow her on FB/IG/Twitter at @thenoobwife.

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