Cloud computing company Amazon Web Services has spoken about the success of Leonardo.Ai, an Australian generative AI content production platform that can create as many as 4.5 million new images daily and uses AWS cloud computing. Since it launched in December 2022, users have used the AI to generate over 700 million images and have trained more than 400,000 custom generative AI models on the Amazon cloud platform.
The startup aims to revolutionise content creation, enabling users worldwide to generate ideas and hyperrealistic images, spanning environments to portraits. These creations are suitable for use in videos, games and websites across various industries, such as gaming, media, entertainment and marketing.
With over 1.8 million Discord members, Leonardo.Ai chose AWS to be its cloud provider due to the influx of users, which its previous cloud provider could not accommodate. To maintain high performance along with a quality user experience, the startup was forced to introduce a waitlist to cap its organic growth.
Peter Runham, co-founder and CTO, Leonardo.Ai says, “The generative AI space is evolving quickly, and AWS is helping us shape this industry with its technical support, business development, and mentorship. Our rapid growth is only possible by scaling our workloads on AWS to meet rising user demand. In less than a year, our users have generated an astonishing 700 million images on our platform. If you spent just one second looking at each image, it would take you over 19 years of non-stop viewing to see them all.”
A global expansion fueled by AI
In pursuit of global expansion, Leonardo.Ai employs Amazon Elastic Compute Cloud (Amazon EC2) Inf2 instances to facilitate cost-effective generative AI inference. These instances also handle the execution of numerous large language models (LLMs). Powered by AWS Inferentia2, the second-generation AWS Inferentia accelerator, Inf2 instances have enabled the startup to slash inferencing costs by 60% and accelerate language model inference speeds by up to 35%.
“Australia is a nation that produces exceptional technology talent and we’re excited to be a part of Leonardo.Ai’s rapid growth,” said Bratin Saha, vice president of artificial intelligence and machine learning at AWS. “Leveraging Amazon Bedrock, Leonardo.Ai will be able to quickly experiment with a variety of foundational models from leading AI companies, driving a new era of creativity and expressive imagination. We look forward to supporting Leonardo.Ai on its mission to become a leader in the global generative AI content-creation industry, leveraging AWS’s world-class infrastructure and technology.”
Leonardo.Ai has also expanded its user flexibility with the recent release of its iOS mobile application. This allows users to utilise the platform on their mobile devices, enabling them to adjust the style and tone of uploaded images. For instance, an interior designer can upload a photo of a furnished room and employ Leonardo.Ai to revamp the space—updating the surroundings, altering the colour scheme, or adopting a specific style using custom AI models or additional prompts from the designer.