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PANEL // How AI Will Change Making And Marketing Games

A panel of experts talks about the possibilities of artificial intelligence in making and marketing games at Pocket Gamer Connects London 2023

How does Artificial Intelligence impact the way games are made? Can it help developers and marketers be more efficient, and what are the precautions needed? Dive into these questions and more in this session from the live conference Pocket Gamer Connects London 2023 where a panel of experts shares their views and more.

The limitless potential of Artificial Intelligence

Guy Gadney (Co-founder & CEO, Charisma), Imre Jele (Creative Consultant/Co-founder, Bossa Studios/Atypical Types), Hadar Telem (Director of Marketing Analytics, Huuuge Games), Sebastien Borget (Co-founder & COO, The Sandbox) and Tom Pigott (Founder & CEO, Ludo) discuss what AI is and its impact on the games industry. They share their insights on how AI applies to marketing and targeting users across the globe. They also talk about how AI can disrupt all kinds of industries today and beyond.

Automation is nothing new, but AI helps developers generate in minutes what would normally take hours. It can, for instance, help create something that can be tested by players at an earlier stage. In essence, the process of game development will indeed be heavily affected by AI. That said, the panel also touches upon the dangers of using AI.

AI and its ethical considerations

On the subject of the limits of AI, the panel sheds light on the pitfalls of using the technology. Human ingenuity and creativity must still be present. AI can be an additional helping hand and not a replacement.

Toward the end of the session, the panel delves deeper into the potential of generative AI beyond prompts and campaigns. They discuss the dangers such as generating something that might be offensive to users. This is why developers have to be responsible when wielding the technology.

This 30-minute talk is ideal for anyone who’s eager to know about the outlook of AI in game development in the future. You can see conference panels like this in person by attending our upcoming partner events.

Written By

Catherine plays video games for a living, reads comics for inspiration, and writes because she’s in love with words. Her Young Adult fantasy novel, Of Myths And Men, has been published by Penguin Random House SEA and is her love letter to gamer geeks, mythological creatures, aliens, and epic quests to save the world. She one day hopes to soar the skies as a superhero, but for now, she strongly believes in saving lives through her works in fiction. Check out her books at, or follow her on FB/IG/Twitter at @thenoobwife.

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