Animoca Brands has invested $10 million in GOQii’s healthcare metaverse. A smart-tech-enabled healthcare platform, GoQuii offers coaching insurance, a health store and a fitness tracker, among other features.
In collaboration with Animoca Brands, GoQuii plans to develop a variety of services that “leverage blockchain tokens and gamification in preventive healthcare.”
The new healthcare metaverse will utilize a virtual token program called The Token. These tokens will be given out to incentivize users to build healthy habits and complete gamified fitness actions. Users can then use these tokens to unlock services and products, buy NFTs and participate in special events. Additionally, tokens can access medical services and discounted health-related goods, among other products.
“We are excited to onboard Animoca Brands to the GOQii journey. Animoca Brands is one of the most prestigious names when it comes to gamification and blockchain,” says Founder and CEO of GOQii Vishal Gondal, “Web 3.0 is going to change the way companies interact with consumers. This investment from Animoca Brands and the close partnership will help GOQii bring best-of-class products to consumers and further keep them motivated to #betheforce in their journey of fitness.”
Healthcare in the Metaverse
The metaverse has nearly limitless potential for healthcare applications. XRHealth recently secured $10 million to expand metaverse healthcare treatment. Likewise, Hekka Labs launched its healthcare metaverse in January 2021. Additionally, ORamaVR has launched the MAGES SDK, which allows for VR medical training.
In 2018 GOQii launched GOQii Cash, a virtual rewards program that rewards users for reaching health goals and reaching step count targets. These rewards are redeemable for discounts in the GOQii health store. Currently, the company’s health store provides customers with over 6,000 healthcare products from over 200 brands.
According to a press release, the GOQii metaverse plans to tackle healthcare accessibility and affordability challenges. The company has raised $50 million through a Series C round funded by investors like Sumeru Ventures, 9 Unicorns, and Venture Catalysts.