Digital permissions firm Darabase has launched its global property inventory platform for AR advertising, Darabase.io. Property owners can register their Property’s Digital Rights (PDRs) through the new platform. Additionally, users can then establish rules concerning what AR content can be displayed at their locations. Owners can also earn income from AR advertising in the physical world.
“Property Digital Rights protect real estate from unwanted AR advertising and can create additional value and revenue for owners,” says Dominic Collins, Chief Executive Officer and co-founder of Darabase. “Augmented reality isn’t the future; it’s already happening at scale. This year, Statista estimates the global digital advertising market to be valued at $680 bn; a growing proportion of this is shifting to immersive AR media. Darabase exists to enable this transition to happen by providing a framework for AR advertising that is legal, brand safe, that gives consumers a great experience.”
Protect your property from AR advertising
According to Statista, there are roughly 1.4 billion consumer-owned AR devices across the globe. With Darabase’s new platform, property owners can protect how AR content appears on their properties. In addition, the company urges property owners to claim their PDRs and protect their properties from unregulated immersive digital content.
United Nations blockchain specialist Patrick Boismenu said, “Darabase’s initiative to tokenise Property Digital Rights on the blockchain is a groundbreaking move. It’s carving a niche where real estate, augmented reality and blockchain technology converge to create a new paradigm of value and interaction. This venture is a glimpse into a future where digital tokens play a pivotal role in real-world asset management and monetisation.”
At launch, Darabase supports property registration in 38 countries including Poland, Japan, South Africa, the United Arab Emirates, the United Kingdom, and the United States. Further, the first thousand properties registered on the platform owners will be free for a limited time. PDRs will be registered as secure tokens on the Polygon Blockchain. Property owners can then use said PDRs to control and earn revenue from AR advertising.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
