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'Carving a niche where real estate, augmented reality and blockchain technology converge to create a new paradigm of value and interaction'
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'Carving a niche where real estate, augmented reality and blockchain technology converge to create a new paradigm of value and interaction'
ZBD promises, 'A material step-change in this net-positive disruption for games developers'
In-game augmented reality ads are Niantic's new hope for fresh revenue as player numbers slide
The artificial intelligence could save advertisers time by generating images that appeal to various target audiences
Investment comes from Mercia’s venture capital trust
Users under 13 will be blocked from seeing advertising in the wake of serious criticism and a filing by TINA (Truth in Advertising)
Allows the management of virtual advertising on a whole new level
Anzu has secured a patent for its technology that will reportedly measure metrics of visibility for in-game advertising
While the concept of the metaverse is still a confusing subject to some, brands are already seeing its advertising potential
While Google and Meta will still be prevalent in digital advertising, others such as TikTok are gaining traction
Just what every Windows user wanted. More ads…
Want Elon Musk in your latest ad? There's an app for that
The recent adoption of Apple’s ATT policies affected Apple and Facebook, while Google remained unaffected
Cosmetics company teams up with Zynga for in-game advertising
Globant and YouGov polling reveals gradually escalating interest in advertising and play-to-earn models in the metaverse
The Interactive Advertising Bureau Has Updated its Guidelines for Measuring 3D ads for the metaverse
America's Federal Trade Commission (FTC) is seeking to strengthen its guidelines in an effort to stop advertisers from posting fake positive reviews and abusing...
Will invest in "key people" to scale business operations
New Meta technology platform integration eases creation of interactive 3D product models for the metaverse