YouTube entertainer MrBeast is set to partner with Scopely in a new collaboration and exclusive level for their battle-royale title Stumble Guys.
The collaboration will take the form of a new level in the game, entitled MrBeast’s Dangerous Traps, possibly inspired by a recent stunt video produced by the creator which saw a participant going through many similar traps in a game-show format. It’s also the second partnership between MrBeast and Stumble Guys, with the creator having previously collaborated on multiple new levels and cosmetics.
MrBeast is well-known for his various YouTube stunts, challenges and charity initiatives. His success over the past few years has elevated him to being the most-subscribed individual male creator on the platform, as well as owning its most-watched channels overall.
Scopely’s Stumble Guys needs little introduction, as it was one of many games inspired by the success – and initial stumbling (pun intended) – of Fall Guys, borrowing that game’s gameshow obstacle course format, bringing it to mobile and expanding it in such a way that it has now overtaken its predecessor.
Are partnerships the way to go?
The deal looks like a match made in heaven with the broad appeal of MrBeast’s content sure to bring in a large audience. While working with a widely-played title such as Stumble Guys further cements the high profile of the YouTuber.
And if you want to reach a broad audience there’s no better platform than mobile. With Stumble Guys being a free-to-play title, available on both iOS and Android, as well as being accessible in terms of technical demands, there’s virtually no barrier of entry for a MrBeast fan.
This article was first published on PocketGamer.biz.
