Climate-conscious games marketplace PlanetPlay and creator of Avakin Life, Lockwood Publishing have partnered with GRAMMY-nominated recording artist Fat Joe to promote eco-consciousness in the gaming community.
The initiative will bring forth a collection of in-game items and tangible merchandise, developed through a collaboration with Fat Joe. A portion of the profits generated will be donated to support global climate initiatives under the banner of PlanetPlay.
Fans can purchase both physical and digital products such as hoodies and t-shirts from October 11th via the in-game marketplace, which will be available along with a variable carbon emissions reduction starting at a minimum of 100 kg CO2. The design of each item will visually represent the quantity of carbon emissions reduced, allowing individuals to display their contributions toward a healthier planet.
Fighting climate change
Rhea Loucas, founder and CEO of PlanetPlay said, “We’re beyond humbled to have an international superstar like Fat Joe joining us in our mission to engage the gaming community and make green moves towards a healthier planet. Lockwood Publishing has been a tremendous partner in introducing our in-game items that support environmental initiatives, and this partnership with Fat Joe is taking it to the next level as we introduce an entire new collection of both in-game and physical items that will have a huge positive impact.”
“I really respect PlanetPlay and Lockwood Publishing’s unique and creative approach to supporting environmental sustainability,” said Fat Joe. “Together, we came up with an innovative way to bring fans new merch designs that will bring awareness to global climate initiatives and also help make a positive impact on our world.”
Exclusive merchandise
Fans can now pre-order the first t-shirt from this collaboration, showcasing a brand-new exclusive design influenced by Fat Joe and crafted by Rea Stark. Pre-orders are open today through the official storefront here.
“Gaming can drive positive real-world change, and together with PlanetPlay and our amazing community we believe this initiative can do just that,” said Ivee Feria-Padua, Avakin Life product director. “Interacting with fresh and creative branded content is something which helps players further customize is key to helping players express their identities, and we’re delighted to be working with Fat Joe to bring this to Avakin Life, as well as supporting PlanetPlay’s crucial climate projects.”
To celebrate the launch, Fat Joe will host a one-day, pop-up event at his iconic store in the Bronx, UP NYC. Attendees will have the rare opportunity to meet the international star in person, as well as purchase exclusive physical merchandise from the collaboration.
The launch event will be held at 2490 3rd Avenue Bronx, NY 10454 on Wednesday, October 11th from 6-8 pm. Also, attendees will have the opportunity to participate in a raffle for a chance to win a pair of the latest Terror Squad (Fat Joe) x Nike Air Force 1 sneakers, personally autographed by Fat Joe.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
