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Crocs Footwear Takes Another Step Into The Metaverse

Fashion brand encourages users to create their own UGC Roblox And Zepeto designs

Footwear brand Crocs and global esports organization Gen G are teaming up to expand Croc’s world on metaverse platforms Zepeto and Roblox. Crocs first launched its Crocs World experience on both platforms last year. Now, Crocs fans can enter the new #CrocsxZEPETO Personalize Your Classics Design Contest in the Zepeto metaverse and engage in the new Crocs World Tycoon experience on Roblox.

The winning design of the #CrocsxZEPETO Personalize Your Classics Design Contest will be available to purchase as a digital item as part of Zepeto’s Croc collection. Beyond the winner’s design, the new #CrocsxZEPETO collection will feature 15 new apparel and shoe designs, including the Mega Crush Clog, the Echo Clog and the Siren Clog.

A phygital version of the winning classic clog will also be available. The contest runs through September 22nd and the winner will receive a Crush Clog, an Echo Clog, 3 Jibbitz charm packs and 100 ZEMs to spend on Zepetos.

Crocs returns to ZEPETO with #CrocsxZepeto Personalize Your Classics Design Contest! Personalize your Classic Clogs with stickers and stand the chance to win a custom Jibbitz™ charms set featuring your avatars and your personalized Classic Clog both IRL and available as an item within ZEPETO! ​ 🏆Grand Prize: 100 ZEMs + Custom Jibbitz, 1x Crush Clog, 1 x Echo Clog & 3x Jibbitz Packs + Digital Item on Zepeto​ 💎Runner-up Prize: 3x Jibbitz Packs, 1x Crush Clog​, 50 zems 🪙50 X Honorable Mentions: 5,000 Zepeto coins​ Challenge runs from Sep 8 – Sep 22. Boost your chances by sharing your photobooth content on social media platforms and tag #CrocsxZEPETO , #PersonalizeYourClassics & @crocs !

♬ 오리지널 사운드 – ZEPETO Official – ZEPETO Official

Roblox gets new Crocs World Tycoon Experience

Crocs World Tycoon launched on Roblox on September 15th, offering a brand-new gameplay experience. Players can customise virtual Crocs with various colour and style options. The new Roblox experience includes a beach-theme park where players can create their own versions of Croc’s Classic Clog, Crush Clog and Mega Crush Sandal, among others. Each shoe can be personalized with custom colours, shapes and Jibbitz charms.

Crocs World Tycoon players can also participate in a variety of activities, like cruising around the theme park in the Crocs Car, flying around with the Crocs Jetpack, or duelling friends with the Crocs Launcher. In addition, users can unlock limited-edition Crocs for their Roblox avatars as they play.

“Supporting Crocs on delivering unique and gamer authentic experiences in metaverse platforms have been rewarding on so many levels,” says Martin Kim, Chief Revenue Officer for Gen.G. “Gamers at the core are creative and we hope everyone enjoys the experiences we’re rolling out in Zepeto and Roblox.”

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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