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Adidas Launches Residency Program To Support Digital Artists

The sports fashion brand continues to make moves into the Web3, blockchain and NFT space

Adidas /// Studio, also known as Three Stripes Studios, recently held a global residency program for digital artists called Residency by Adidas. The program highlighted the work of artists from around the world during the Korea Blockchain Week in Seoul.

The first sale of digital artworks from the residency program featured works from pseudonymous artists MonkeeMoto and Adra Kandil (also known as Dear Nostalgia). The artworks were available for purchase in both limited and open editions.

MonkeeMoto’s work encompasses game development and digital concept design. Kandil’s work, on the other hand, merges photography, collage, typography and digital montage.

Building its Web3 community

Adidas’ Residency program aims to support and promote the work of digital artists by giving them the opportunity to showcase their work and collaborate with the company on both digital and physical projects and connect with other creatives in the Web3 space.

Stacey King, global head of communications and activations for Adidas /// Studio, told Decrypt that the Residency by Adidas project is a significant milestone for the studio in its exploration and engagement with the Web3 community. Adidas had already released NFTs that were connected to physical apparel and launched NFT artwork at events in Berlin and New York City.

“It felt like such a natural step to go ‘all in,'” King said. “And create an even stronger pathway and platform for some of the coolest and most engaging artists in our community.”

The limited-edition NFT drop was available in 100 copies per artist priced at 0.15 ETH (about $250) each. The open-edition NFT drop for each artist was priced at 0.03 ETH (about $50) and was available to anyone to mint, with no limit on the number of pieces that can be purchased during the timeframe.

King went on to say that future drops of the Residency by Adidas project, which will be digital, physical, and linked, will run alongside Adidas’ ongoing ALTS Ethereum NFT initiative.

Both drops began on September 6th and end today, September 11th.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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