K-pop band Blackpink is launching a new metaverse experience on Roblox. Blackpink the Palace aims to connect the band’s fans, known as Blinks. The experience, which launches today, comes only months after the launch of K-pop band Twice launched its fan hub on the Metaverse platform. Within the experience, Blackpink fans can socialise and explore areas inspired by scenes from the band’s music video. Additionally, Blinks can enjoy digital fashion and signature choreography.
Fans can also take pictures with the band members’ avatars and earn in-experience currency for decorating and hosting Blackpink-themed parties. Blinks can also buy signature Blackpink outfits and emotes for their avatars. Additionally, users can traverse caverns below the palace and mine crystal for upgrading items.
Girl band Blackpink released its first single in 2016. The band, boasting over 90 million YouTube subscribers, became the first Asian artist to headline the Coachella Festival in 2023. Blackpink The Palace is the band’s first permanent Roblox experience. The experience will be updated with new content throughout the year.
“We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything Blackpink beyond the constraints of time and space,” says Hyojung Lee, Head of IPX Division at Korean music company YG Plus. “Fans will be surprised to see and have an opportunity to take selfies with avatars of all four members of Blackpink –Jisoo, Jennie, Rosé and Lisa.”
Created By Karta
Metaverse Studio, Karta built the Blackpink the Palace Roblox experience. Earlier this month, commentator and analyst from the official Fortnite Champion Series broadcast, Daniel Oyelade – also known as Leven2K – joined Karta as the lead of its new Fortnite studio. Karta also recently received funding from various game, sports and music brands.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
