GameTech Ventures Partner Lachlan Gowrie-Smith said, “Erik, Tony and the team at Karta are building the very best brand experiences on leading gaming platforms with consistently exceptional results. By adopting a partnership mindset with a long-term view and a focus on rich experiences and fun for communities of fans, they are pioneering a new medium of deep engagement with consumers. With an experienced and talented team, we’re delighted to be joining their journey with this investment.”
Karta Gains Funding From Toikido
Karta also received funding from artist manager and ex-Chief Catalog Officer at Hipgnosis Amy Thomson; global entertainment company Toikido; and Sports Loft CEO Charlie Greenwood.
Thomson invested in Karta because of the company’s vision of artists and brands using the metaverse as a marketing tool saying, “It was obvious as we navigate the way people engage with music and everyday life now in the metaverse to back a company who are not only building the best spaces I’ve seen there but also planning innovation I think will evolve this into a place we can’t live without.”
Karta first launched in 2021. The company’s goal is to make the metaverse accessible and effective for musical artists, brands and sports rights-holders. The studio has completed successful projects on Roblox, Decentraland and Fortnite. Among the company’s previous clients are Amazon Music and K-pop girl group TWICE.
Karta believes the success of its TWICE Square fans’ experience showcases its ability to create long-lasting music metaverse experiences. Currently, TWICE Square is the top music experience and the third most popular branded experience in Roblox this year.
“We’re incredibly grateful for the backing and support received so far from some of the most well-respected figures in the industries we work with,” says Karta CEO Erik Londré. “They, like us, know the metaverse is the real deal and is delivering real word results that matter. The investment raised is going to be crucial in helping us service the growing demand for metaverse experiences by investing in our team, platform and regional expansions.”