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SharpLink’s New Sports Betting Platform Is Powered By Generative AI

The artificial intelligence can create personalised content for fans including game previews, betting tips and player analysis

Online technology company SharpLink Gaming has revealed its plans to launch C4 BetSense, a sports industry-focused content creation and recommendation engine powered by generative AI.

By using advanced machine learning algorithms, generative Al can produce various types of content from text, image, audio and even synthetic data instantly. The C4 BetSense platform will leverage generative technologies to produce fan-betting offers and recommendations.

Personalised sports betting for fans

Rob Phythian, SharpLink’s CEO said, “The sports industry is at an inflection point in the race to deliver fans individualised, specific betting offers that personally matter to them. Imagine a sports betting game preview written in 100 different ways for 100 different fans, with relevant programmatic advertising and calls-to-action woven throughout.

“We’ve been playing catch-up to other industries like ecommerce and streaming, where users expect a personalised menu of products and offers. Generative AI makes it possible for us to make being a sports betting enthusiast easy – from knowing your favourite teams and players to personalised bet recommendations,” Phythian continued.

The CEO also adds that the company has only scratched the surface of the potential future value of C4 BetSense to the sports ecosystem.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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