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Barbie Fashion Collection Is A Real World/Metaverse Crossover

Forever 21 and Mattel partner for Shop City on Roblox where visitors can build and run their own fashion store

Fast fashion retailing company Forever 21 has revealed the next instalment of Forever 21 X Barbie as it partners with Mattel once again to launch a new Barbie collection for summer.

The exclusive Forever 21 x Barbie capsule collection is currently accessible on Roblox as well as the Forever 21 mobile app and in the real world at select Forever 21 retail stores.

Forever 21 x Barbie collection is the brand’s most extensive collaboration yet, offering a range of 76 pieces in various categories. From sleepwear to denim shorts, and vests to jackets, the iconic Barbie pink serves as the base colour, along with touches of light pink, white, and grey, the collection showcases diverse fashion styles.

Winnie Park, CEO of Forever 21 said, “This captivating collection offers a variety of collectible pieces that perfectly embody our signature trend-forward aesthetic, all while paying homage to the iconic Barbie brand – and at an incredible value. We can’t wait for our fans to experience this must-have collection!”

Fashion in the metaverse

The collection caters to Forever 21’s fashion-savvy audience with a variety of products. It features sporty pink pieces in its popular silhouettes, denim garments adorned with sequins, and bold dresses that make a statement.

“Virtual fashion is an important part of meeting consumers everywhere they are,” said Jacob Hawkins, chief marketing, Omni and digital officer at Forever 21. “This one-of-a-kind Metaverse Barbie collaboration between Forever 21, Mattel and Virtual Brand Group is at the forefront of bringing physical and virtual products together.”

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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