Forever 21 x Barbie collection is the brand’s most extensive collaboration yet, offering a range of 76 pieces in various categories. From sleepwear to denim shorts, and vests to jackets, the iconic Barbie pink serves as the base colour, along with touches of light pink, white, and grey, the collection showcases diverse fashion styles.
Winnie Park, CEO of Forever 21 said, “This captivating collection offers a variety of collectible pieces that perfectly embody our signature trend-forward aesthetic, all while paying homage to the iconic Barbie brand – and at an incredible value. We can’t wait for our fans to experience this must-have collection!”
Fashion in the metaverse
The collection caters to Forever 21’s fashion-savvy audience with a variety of products. It features sporty pink pieces in its popular silhouettes, denim garments adorned with sequins, and bold dresses that make a statement.
“Virtual fashion is an important part of meeting consumers everywhere they are,” said Jacob Hawkins, chief marketing, Omni and digital officer at Forever 21. “This one-of-a-kind Metaverse Barbie collaboration between Forever 21, Mattel and Virtual Brand Group is at the forefront of bringing physical and virtual products together.”