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Metaverse Fashion Week Coming Soon To Decentraland

The event will feature fashion brands like Tommy Hilfiger, COACH and Adidas

Decentraland is hosting its annual fashion week late this month. Running from March 28th through March 31st, the event aims to highlight advancements in virtual fashion and interoperability. This year’s Metaverse Fashion week’s theme of ‘Future Heritage’ challenges traditional and next-generation fashion designers to connect.

“The curatorial theme of MVFW23 is ‘Future Heritage,’ a challenge to connect the next generation of creators and traditional fashion designers, showing the potential of fashion to bridge realities and worlds,” states the event’s page on Decentraland’s website. “The event shines a light on the fashion industry of today, proposing a diversity of aesthetics across metaverses, connecting innovation to tradition, and looking back to the great moments of fashion to build the future.”

Adidas and Tommy Hilfiger join Fashion Week

The virtual event will take place within Decentraland’s Luxury Fashion District, featuring storefronts for various fashion brands. Adidas is making its Metaverse Fashion Week debut with an experience that aims to connect users who own a piece in the company’s Virtual Gear digital wearables NFT collection. Virtual Gear NFT owners will receive a 3D replica of their NFT, which their Decentraland avatar can wear.

Additionally, clothing brand Tommy Hilfiger will showcase AI-generated fashion pieces. The experience will also include a community competition which Mr Hilfiger will judge. For its part, Dolce & Gabbana will display the winning designs from its digital design competition, Future Reward.

Other fashion brands set to appear at this year’s Metaverse Fashion Week include DKNY and COACH. DKNY will host an art gallery, rooftop lounge and pizzeria. COACH, however, is partnering with shoe brand Clarks to bring a virtual arcade to the fashion event.

According to Decentraland, the metaverse platform makes it easier for brands to participate with new self-service tools for creating Emotes and Wearables.

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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