Adidas has revealed its new NFT collection capsule that features blockchain-based virtual wearables.
The new collection which is featured on the adidas metaverse page showcases the popular brand’s first NFT collection of wearables, which adidas have dubbed as Virtual Gear. This latest release is another step toward solidifying the brand’s tie-in with Web3 technologies and comments that “the launch accelerates adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy.”
The 16-piece release is intended to be worn by virtual avatars and is accessible through a PFP dressing tool. The NFT wearables are also interoperable with other identity-based projects and worlds, meaning that the collection can respond to other metaverse environments that are perhaps being built.
“Virtual gear for new realities”
Senior VP of creative direction for adidas Originals Nic Galway, commented on the release saying, “As a brand, adidas has always been about exploring the edges of creativity and pushing the boundaries to find what’s beyond. But Web3 offers our designers and collaborators a new outlet to imagine, and reimagine, how our brand can be represented in augmented and virtual worlds. Creatively, we’re extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.”
Adidas already has tie-ins with notable Web3 partners which are featured within the collection as three limited edition creator-led wearables, representing Bored Ape Yacht Club, Gmoney, and Punks Comics. adidas also recently featured its Bored Ape NFT, Indigo Herz during a World Cup promotional trailer.
Owners of the adidas Originals: Capsule NFT collection which was launched back in May will be able to choose to replace their capsule NFT and instead receive a random piece from the new collection. For those who do not already possess an Originals Capsule, the new virtual gear will be available for purchase on the marketplace.