Connect with us

Hi, what are you looking for?

Bytes

Bidstack Launches Dedicated Sports Division And Partnership With SimWin Sports

Allows the management of virtual advertising on a whole new level

Bidstack, the advertising company specialising in in-game advertisement and monetisation, has announced the launch of a dedicated sports division.

Bidstack Sports will first partner with SimWin Sports, a virtual football league that is also looking to expand outwards into other sports. Bidstack Sports will manage in-game advertising within the virtual space, such as advertising appearing on billboards and sidelines around the pitch that display dynamic advertisements in line with ongoing partnerships and changing sponsorship deals.

SVP & Head of Bidstack Sports, Alex Nunex, who also engineered the first virtual stadium rights deal during his time with EA Sports, is highly positive about the partnership.

“Each year, the advancements in sports simulation gaming are bringing fans closer to the real-world experience – from gameplay animation and athlete likenesses to the environmental and atmospheric detail of the most iconic venues in sport. Our mission is to help amplify that evolving realism, while introducing innovative commercial growth and fan-engagement opportunities in the virtual space made possible through Bidstack’s tech.

“The new product we’ve created addresses the largely untapped media values available for the sports industry in gaming by enabling publishers and rights holders to natively monetize and dynamically communicate inside virtual stadiums through a controlled content management dashboard. This tech solution represents a remarkable opportunity to drive net-new sponsorship revenues and increase communication with the next generation of fans.”

Advertising within the Metaverse

Bidstack Sports is not just about this initial partnership, however. In-game advertising may be looking for a test bed, and what better than in a virtual simulacrum of sports, an industry that attracts hundreds of advertisers each year? By ensuring that it’s not only feasible but easy to change in-game adverts with minimal need for development, Bidstack is pursuing a first-mover advantage in virtual sporting.

It’s no surprise that virtual sport is the first place to take such a significant shift in monetisation. However, with even virtual sports spaces being inherently made for visible, large-form advertising, how the new tech may be used in future for other genres of games opens up exciting new possibilities.

This article was first published on PocketGamer.biz.

Written By

You May Also Like

Level Up

Eager to be at the metaverse frontier, but not sure how to get started? As exciting as the idea of a shared digital space...

Bytes

New blockchain gaming platform based on Unreal Engine 5.

Bytes

The record for the most expensive land sale in the metaverse has just been raised

Bytes

Voice suppression tech prevents the real world from overhearing your in-metaverse conversations

Advertisement
Advertisement

Subscribe to the future

Advertisement