Stirling, Scotland, is making history as the first AR city worldwide, enhancing experiences for visiting tourists. Virtual signs at several landmarks across the city will offer visitors related information. Additionally, the Stirling augmented reality app will include games that will aid tourists in learning the history of the city.
“Stirling’s historic city center and world-class attractions will be overlaid with interactive information, graphics, 3D models and much more, creating a fully immersive and dynamic experience that no other city currently offers,” says Stirling Council Leader Councillor Chris Kane.
According to Kane, the new app will offer excellent opportunities for local businesses while making Stirling more accessible and inclusive. He believes his city is setting the standard for next-gen tourism.
“Stirling is already a must-visit destination and this pioneering product will raise the city’s profile and attract more people to come here, boosting the wider tourism economy,” Kane says.
Stirling’s city council has invested £200,000 in funding from Scotland’s Place Based Investment Programme in the AR project. To use the app, visitors must first download it onto their phones. Then they simply hold up their smartphone as they traverse the city to learn about landmarks and its history.
Stirling’s AR app utilises software created by tech company Seymour Powell in collaboration with Stirling Council and BT.
According to Go Forth Stirling BID Project Director Danielle McRorie-Smith, the city’s AR app will resonate with younger tourists.
“This is an exciting initiative which really taps into the expectations of visitors – especially those of the younger generation who grew up with technology – who are looking for a much more experiential and immersive experience when they come to a city,” says McRorie-Smith.
//H2 Augmented Reality Rises
Of course, AR has many uses beyond enhancing tourism. Lil Nas X added an AR element to his new tour, while Disney launched its first AR short movie experience in September. Augmented Reality is even projected to disrupt the automotive industry in the future.