Connect with us

Hi, what are you looking for?


Hennessy to launch exclusive Web3 club

NFT tokens are being minted right now and the club will hold its first in-person event next year.

World-leading luxury brand conglomerate LVMH – after its Louis Vuitton-branded flirtations with the metaverse – is taking another of it’s famous brands into the bold new frontier of Web3. LVMH-owned cognac brand Hennessy is partnering with the Friends with Benefits DAO organisation to launch an exclusive social club.

The social club intends to be an exclusive Web3 space, called Café 11. The exclusive club aims to create memorable and distinctive experiences across the globe for its members, inspired by the artist cafés of 1920s Paris. Membership will be available through the purchase of NFTs, with 1,765 tokens being minted on November 4th for $450. The NFTs will feature bespoke digital artwork by John P.Dessereau, a New-York based artist.

The first Café 11 event will take place this December at Art Basel Miami Beach. NFT members will be invited to various in-person events which include cognac tastings and live music, invitations are also noted to give additional exclusive international experiences. These events will allow for like-minded people to come together for networking and also provide Hennessy with potential new customers.

Hennessey has taken the crypto plunge before when one collector was able to purchase a limited NFT for $226.450. They were then able to either have physical bottles of cognac delivered to them or hold onto the digital asset to either retrieve later or sell on.

Written By

Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.

You May Also Like

Level Up

Eager to be at the metaverse frontier, but not sure how to get started? As exciting as the idea of a shared digital space...


New blockchain gaming platform based on Unreal Engine 5.


The record for the most expensive land sale in the metaverse has just been raised


Fashion brand teams up with proto-metaverse for two new eyewear options, the Helux and Hydra


Subscribe to the future