Muus Collective aims to broaden diversity in gaming through fashion-centric games. The company recently raised $5 million for its mobile game studio, where it plans to create games centering on fashion. Fundraising was led by Griffin Gaming Partners, a Los Angeles-based company with an interest in advancing diversity in fashion, gaming and Web3 by fostering empowerment and inclusion.
“Consumer demand exceeds supply at the intersection of gaming, fashion, and Web3,” says Giffin Gaming Partners Managing director Emily Wang. “The Muus team has a track record of building innovative experiences across all three spaces, and we’re excited to revolutionize the consumer experience and define the future of this intersection together.”
Muus co-founder and chairwoman Sarah Fuchs has over two decades worth of experience working in the game industry. Fuchs was involved in the development of games such as The Sims 2, The Sims Mobile and Spore. She was also vice president and general manager for the leading mobile fashion gaming platform, Covet Fashion.
“I’ve been in gaming for 20 years and often was the only woman on the team,” says Fuchs. “For me, it’s really important that the people who make the game look like the people who play the game. And for that reason, we’re building an incredibly diverse team. We are female-founded; we have a female board.”
The Intersection of Web3 and Fashion
Ever bold, the fashion industry was one of the first to embrace the Web3 space. Many well-known fashion brands, like Timberland, have built a virtual presence in the metaverse. Similarly, Yeezy, Gap and Balenciaga promoted their new clothing line by releasing a mobile game in which players collect birds as they soar through the sky in July.
CEO and co-founder of Muus, Amber Bezahler, has spearheaded eCommerce and innovation initiatives for multiple gaming companies and advised Web3 brands on creating blockchain games in the past.
“We’re witnessing the cross-section of two revolutions — one in fashion and the other in gaming,” said Bezahler. “Within the fashion world, designer brands are engaging via games and Web3 with increasingly sustainably minded consumers in ways that simultaneously democratize fashion and reinforce its exclusivity.”
Muus’s first title, a Web3 styling game, will release in mid-2023 for Android and iOS. In the upcoming game, players can earn revenue for their fashion creations.
“We really see it as a fashion playground where creators can have fun on their sense of style, express themselves and make a name for themselves,” adds Bezahler.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
