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Mark The Date: October 7th Is One Special Day To Buy, Play & Donate

Video gaming’s big names come together to support SpecialEffect’s day-long fundraising campaign

Tech and games-focused charity SpecialEffect’s 15th Anniversary will take place on October 7th, where some of the biggest video game companies such as Xbox, Electronic Arts and Supercell will be contributing their games for their annual One Special Day fundraising campaign. 

The campaign provides an opportunity for the games industry and gamers to raise money for the charity by buying and playing qualifying games from the charity’s partners who will donate some or all of their revenue from the campaign.

Dr Mick Donegan, founder and CEO of SpecialEffect said, “We’ve been overwhelmed by the level of support from the games industry for One Special Day. It’s an absolutely vital fundraising event for the charity, particularly with the ever-increasing demand for our services. The backing we receive from the industry and their communities is the cornerstone of our fundraising, and without it we simply couldn’t bring a better quality of life to so many people across the world.”

Donegan continued, “As well as funding our one-to-one work with people with physical disabilities, it also enables our research and partnership work with developers and manufacturers, ensuring we can continue our ever-increasing global impact on video games accessibility.”

How to get involved (and grab a bargain too)

A wide range of games will be available via the One Special Day Steam Promotion that’ll run from 6th to 9th October, as well as the Mobile Promotion on One Special Day at

Over 90 partners and their communities will offer support to thousands of disabled people that seek the charity’s help every year. SpecialEffect also has teams of therapists and technical specialists that’ll provide assessments as well as customized technology loans that’ll help people with disabilities.

There’s plenty going on this year as staff from Lucid Games, EA, King, Hutch Games, PlayStation London, Xbox and many more are looking to create pub and studio quizzes, streams, game jams, auctions, runs, cycle rides and more. 

After commencing in 2016, the annual campaign has raised more than $2 million for charity. Help spread the word and don’t miss year’s campaign on October 7th 2022. Find out more here.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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