Meta has announced it will now allow U.S based users to post their NFTs on Facebook and Instagram. To do so, users must connect a digital wallet like MetaMask to their social media accounts, after which they can post NFTs minted on Polygon, Ethereum and Flow.
“As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram, said Meta in a blog post during the service’s trial run. “This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both.”
Mark Zuckerberg first announced that NFTs would be coming to Instagram in March 2022, with select users taking part in a feature test in May. As of June, Facebook began its own NFT test and July saw NFT support added to Instagram in 100 countries throughout the globe. Beyond allowing users to share their NFT collections, the new feature will also allow for automatically tagging both the owner and the creator of an NFT.
Currently, there is no fee to post NFTs on Meta’s social media sites and the company has stated that it is adding the feature in part to help content creators monetize their work. Additionally, Meta aims to bring NFTs to a broader audience through their platforms.
What’s New with Meta?
Recently the Vice President of Horizon at Meta Vivek Sharma left the company to pursue new opportunities. The company also ditched the mandatory Facebook login for its Quest 2 VR headset, replacing it with Meta logins. The company is also involved in various AI projects, some of which Zuckerberg revealed early this year.
Of course, with Zuckerberg and Meta comes controversy. Recently musician Grimes threw shade at Zuckerberg, claiming he is underqualified to be a driving force behind the metaverse. Likewise, Meta’s own chatbot, BlenderBot3, shared its opinion of Zuckerberg with the BBC, stating, “His company exploits people for money and he doesn’t care. It needs to stop!”