In what PUBG Mobile is calling its most ambitious partnership to date, K-pop band BLACKPINK will be holding the platform’s first in-game concert. The concert will launch as part of Version 2.1 of the title.
Titled The Virtual, the concert will be held on July 22-23 and July 29-30 in North and South America, and July 23-24 and July 30-31 across the rest of the world. At the concert, the band will also debut their new track and the accompanying music video.
PUBG Mobile previously collaborated with BLACKPINK to celebrate the release of their record THE ALBUM and is hoping to take their partnership to the next level with the upcoming event.
“PUBG Mobile is honored to be partnering with BLACKPINK again as we continue to deepen the connection between their amazing music and our game. Our first ever in-game concert is set to be a groundbreaking event, expanding the ever-evolving world of PUBG Mobile and setting the stage for a BLACKPINK comeback that will be remembered for years to come,” said PUBG Mobile Head of Publishing at Tencent Games Vincent Wang.
This article was first published on PocketGamer.biz.