Our Happy Company recently raised $7.5 million to develop additional features for its NFT music platform, OurSong. Co-founded by John Legend, the company received seed funding from Infinity Ventures, Animoca Brands and Circle Ventures, among others.
Available for Android and iOS devices, OurSong is a mobile app through which users can create, sell and purchase image, music and video NFTs. In addition, NFTs built on the platform are called Vibes. Currently, OurSong supports Ethererum, Thundercore and BNB Chain tokens.
“Since OurSong launched earlier this year, we’ve seen a community quickly grow on the platform as creators harness this technology to engage with their fans in new and unique ways,” Our Happy Company co-founder and CEO Chris Lin said. “Together with our partners and investors, we’ll be able to supercharge this growth.”
OurSong forgoes that complicated process of NFT creation via smart contract utilized by most platforms. Instead, the platform offers a user-friendly minting experience via its mobile app. The platform also allows content creators to “attach content and privileges to each NFT, including access to music, chatrooms, augmented reality experiences, and more.”
Music in the Metaverse
John Legend is far from the first musician to enter the realm of NFTs and the metaverse. Recently, Snoop Dog released the first metaverse music video in The Sandbox. Evanescence, Umphrey’s McGee and Griz joined Soundscape VR’s Magic Mirror platform in January. Additionally, Warner Music Group is partnering with The Sandbox to create a music-themed world in the metaverse.
“Our goal at Animoca Brands is to seek out and support the companies that are building the open metaverse,” Yat Siu, co-founder and executive chairman at Animoca Brands, was quoted in an OurSong blog post. “One of the fundamental requirements of the open metaverse is that it must provide a more equitable system for creators. That’s why we are proud to support Our Happy Company and its mission to elevate artists, musicians, and all creators to greater levels of individual success.”
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
