The Sandbox, a subsidiary of Animoca Brands and a leading decentralised gaming virtual world has announced its partnership with Warner Music Group (WMG), the latter of whom will see to the creation of the first music-themed world in The Sandbox gaming metaverse.
Combining a musical theme park and concert venue, Warner Music Group LAND in The Sandbox will feature concerts and musical experiences that’ll include some of WMG’s leading artists.
Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group said, “Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.”
This new and strategic partnership marks the The Sandbox’s first ever deal with a major music company like WMG and conversely, it is Warner Group’s first entry into the metaverse as well.
COO and Co-Founder of The Sandbox, Sebastien Borget stated, “We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives – the possibilities are very exciting.”
Under this partnership, The Sandbox will work alongside WMG to develop innovative music experiences that’ll take place on the WMG LAND. These immersive experiences will also empower Warner Music artists by allowing them engage with their fans and also reach the global The Sandbox’s worldwide community and generate new revenue streams.
Bertrand Levy, VP Global Partnerships of The Sandbox commented, “As a former entertainment executive, I’m very excited to have one of the biggest music companies in the world with some of the most talented artists joining The Sandbox to create talent-oriented experiences.”
To mark the occasion, The Sandbox will hold a LAND sale in March 2022 that’ll allow music fans around the world to purchase coveted LANDS adjacent to the Warner Music Group property.
As one of the world’s biggest music companies, Warner Music Group has a roster of hundreds of top artists and labels including Elektra, The Atlantic, Warner Records and Parlophone. This new agreement paves the way for WMG’s artists to make appearances in The Sandbox and create a whole new arena for musical entertainment in the metaverse.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
