Color Star Technology is launching a localized Asian version of Color World, the company’s entertainment metaverse, within the month. Color World is currently available in the iOS store, where it boasts over one million downloads since its global beta launch in January 2022.
Currently, Color World is only available in English. However, the upcoming localized Asian version will be available in simplified and traditional Chinese, Japanese and Korean. The goal of the new version is to allow users in Asia to access the app easily.
The Asian version of the app will centre around Asian celebrities, music and folk instrument masterclasses. On occasion, the app will also feature celebrity meetups and concerts. Coming soon to both the app store and the Google Play store, the localized Asian version will include regular updates adding new features and improvements. Of course, the Asian version of the Color World app will need to comply with China’s state regulations for the metaverse.
According to a press release, Color Star Technology hopes to “provide an even better user experience for users around the world.” Additionally, the company promises two new in-game areas, a dedicated gaming zone and an entertainment zone, will be available soon.
Color Star’s Competition
Color Star Technology faces steep competition from global tech companies investing in the metaverse. Chinese tech giant Baidu is currently working on its metaverse, XiRang. Likewise, Microsoft CEO Satya Nadella spoke openly about the company’s vision for the metaverse. Additionally, Bandai Namco plans to spend $130 million on its metaverse. Other platforms like YAHAHA and Auggy will allow users to create their own space in the metaverse.
Color Star Technology is an education and entertainment technology company with a focus on the application of technology and artificial intelligence in the entertainment industry. The company also offers online performances and music education services.