NewZoo, a firm that analyzes games markets and guides media companies in audience targeting, has released a list of metaverse and gaming trends to watch in 2022. The list compiles five developments in the metaverse and blockchain gaming that the company believes will evolve throughout the year.
First on the list, NewZoo predicts that more consumers will accept blockchain gaming. According to NewZoo, successful blockchain games have set s foundation for other game companies to iterate on, and AAA publishers such as Square Enix are expressing interest in blockchain gaming. Likewise, Andrew Wilson, CEO of EA, made a statement about NFTS in a recent earnings call, saying that “collectible digital content is going to play a meaningful part in our future.”
Secondly, NewZoo feels investment in the metaverse will rapidly increase this year as the metaverse’s potential is enticing to investors. Despite frequent investments in the metaverse already, NewZoo predicts the number of such investments will increase as companies attempt to strengthen their positions. Likewise, the firm predicts an increase in M&A transactions as inexperienced companies join the metaverse.
Metaverse Trends in Fashion, NFTs, and Real Estate
According to NewZoo’s list, fashion companies will be among those to gain early success in the metaverse. Fashion companies are already playing a significant role in the metaverse since avatar customization is essential to users. Forever 21 is creating a virtual retail experience within Roblox. Likewise, Ralph Lauren recently partnered with Roblox for a holiday event. Furthermore, Decentraland with be hosting its first fashion week in March 2022.
NewZoo also speculates that NFT companies will become lifestyle and luxury brands. The Bored Ape Yacht Club NFT collection is currently popular with celebrities like Snoop Dog and Post Malone, and celebrity endorsements will likely increase demand for NFTs among consumers.
Lastly, NewZoo predicts a growth in the purchase of virtual real estate. With virtual land, companies can create interactive experiences for consumers. Virtual stores offer a lucrative alternative for physical retail locations struggling due to the pandemic. In the same vein, TerraZero recently granted one of the first metaverse mortgages, while the Sandbox sold virtual land to Republic Realm for roughly $4.3 million.