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Real Madrid Adds AR Viewing Option to its In-House Streaming Service

Nreal’s AR glasses to be included as part of the agreement.

Spanish LaLiga giants Real Madrid CF have added an augmented reality (AR) viewing option that gives viewers a whole new option to their in-house streaming service.

Cinedigm, a US media company alongside AR innovator, Nreal will offer Real Madrid TV viewers an exciting and immersive new viewing experience using a virtual high definition screen that’s up to 220 inches long.

This set-up comes with Nreal’s AR glasses and for users to access the experience, they must connect the glasses to their Android smartphone which they can use as a controller.

Cinedigm’s partnership with Nreal makes it the first streaming network ever to integrate into consumer AR. Nreal on the other hand, partnered with Verizon, a telecommunications firm in December in order to market its AR glasses in the US.

According to Research & Markets, the worldwide AR sector is expected to be worth $77 billion and will grow over 38 per cent yearly through 2025. And like Nreal, Apple, Microsoft and Meta are all operating in the space as well.

Real Madrid first partnered with Cinedigm in August 2021 to expand the distribution of Real Madrid TV in North America. The agreement made the channel available to watch in the US and Canada for both linear networks and advertising-based video-on-demand platforms.

Real Madrid TV usually airs full-match highlights from the first team’s LaLiga, Uefa Champions League, Copa Del Rey and other domestic cup fixtures. Additionally, the channel also provides classic match programming, breaking news and exclusive club insight.

This is an impressive addition to the club’s resources and could act as a stepping stone for other football clubs to add an Augmented Reality viewing option to their official TV channels and give their fans an entirely new experience to watch their favourite teams.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He enjoys reading philosophy, autobiographies and staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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