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La Liga Joins The Future Of Sports Fandom

Image: GreenPark Sports

For sports fans, the future may be virtual. The company behind the GreenPark digital arena has created an online experience where fans can create avatars based on their beloved clubs (football, basketball, esports, etc.) and do battle with others in online games and competitions.

The company, which signed a deal with Spanish football league La Liga in December 2020 has just launched its new SuperFan Studio where fans can enter sweepstakes to win official LaLiga merchandise.

In the run up to the new season, GreenPark is offering fans of all 20 clubs within La Liga, the chance to create a customise their own avatars. Fans can participate in obstacle course runs, dance battles and other minigames to win in-game currency, which can be exchanged for exclusive rewards and digital fan-gear.

GreenPark Sports creates immersive social platforms for the new generation of sports and esports fans. The free-to-play mobile app offers in-game experiences, allowing fans to battle it out through a variety of challenges and become the undisputed “Best Fans” of their league. Within the app, fans can visit and play in multiple fan universes, including the League of Legends Championship Series (LCS) and the National Basketball Association (NBA).

Brian Lee McCloud, Director of Licensing at GreenPark, said: “When we first announced our partnership with LaLiga, we knew there would be plenty of opportunities to keep their fans excited. With the launch of SuperFan Studio, plus offering a chance to win exclusive jerseys, we hope fans around the world are as hyped as we are to see LaLiga in GreenPark this fall.”

Founded in 2018, GreenPark is a publisher and developer of fan-focused, digital experiences and mobile games for the new generation of sports and esports fans. The company was co-founded by Chad Hurley (YouTube Co-founder / former CEO), Nick Swinmurn (Zappos founder / former CEO) and Ken Martin (BLITZ Co-founder / former CCO), to reimagine the role of today’s digitally-native fan as an active participant in their favourite live sports/esports clubs and leagues.

Written By

Brian has been working in the games industry since the mid-1990s, when he joined the legendary studio DMA Design, as a writer on the original Grand Theft Auto. Since then he's worked with major publishers, founded his own digital agency, and the Scottish Games Network. At various times he's worked as a journalist, editor, narrative designer, lecturer, executive producer, and director.

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