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The Sandbox adds new prominent partners to launch a new cultural Hub in its metaverse

The Sandbox has announced its partnership with multiple industries in Hong Kong to create Mega City, a new cultural hub within its metaverse.

The Sandbox Mega City

The Sandbox, a metaverse platform and subsidiary of Animoca Brands has announced the onboarding of multiple Hong Kong partners as it aims to expand its metaverse by adding Hong Kong’s culture.

These partners are from the music, film, acting, entertainment, finance, real estate, gaming sectors and professional services. The partnership will see to the creation of Mega City, a new cultural hub.

The new partners became part of The Sandbox’s virtual real estate after acquiring LAND NFTs in the open metaverse and “have committed to building experiences in Mega City.”

The press release reads: “The soul of Mega City is the talent of Hong Kong. More than a strict metaverse reflection of Hong Kong, Mega City is its expansion into the future, a place of dreams and fun. All LAND in Mega City will share this city-of-the-future connection that will be uniquely Hong Kong in its visual approach while reflecting the vision of individual LAND owners.”

And to celebrate the new partnership, The Sandbox will be launching a new LAND sale on January 13th. This will allow players to purchase LAND near the Mega City project.

Some of the new partners that have acquired the native LAND tokens to build Mega City include Adrian Cheng, alternative investing leader Sun Hung Kai & Co, professional services company PwC Hong Kong, blockchain-focused investment and asset management firm TIMES CAPITAL, director/producer/actor Stephen Fung, actress and model Shu Qi, popular musician Dough-Boy, game IP Little Fighter, and regional illustrator Dreamergo.

The Sandbox’s primary objective is to design a new cultural hub called Mega City that will feature Hong Kong’s “diverse talents and success stories.” The city will represent advancements from different verticals and showcase the region’s vibrant culture.

Additionally, The Sandbox stated that it had secured over 165 partnerships with some of the most prominent ones being German multinational corporation Adidas and American rapper Snoop Dogg. Others include AMC’s highly acclaimed TV series The Walking Dead, South China Morning Post, The Smurfs, Care Bears, Atari, CryptoKitties, Shaun the Sheep, among others.

Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse provides players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences to safely store, trade, and monetize their creations.

Below is the The Sandbox teaser video

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He enjoys reading philosophy, autobiographies and staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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