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Snoop Dogg lands on The Sandbox

Rap legend moves into the metaverse with new NFTs

The world of NFTs just got a little cooler as legendary rap icon and all-around viral sensation Snoop Dogg has landed on The Sandbox.

Whether personally, or virtually, Snoop Dogg has always had a profound way of connecting with his fan base. Through NFTs, he aims to continue on the same path, as he professes.

“I’m always on the lookout for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts,” said Snoop Dogg.

“We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”

Snoop Dogg’s involvement in The Sandbox goes beyond having his own land area; 1,100 plots of land around his area have also been sold, together with over 200 premium items.

To COO and co-founder of The Sandbox, Sebastien Borget, celebrities just help to showcase the broader potential of blockchain gaming:

“The idea of having hip-hop legend Snoop Dogg as your next-door neighbor in The Sandbox metaverse is mind-blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler… By entering the next generation of entertainment where fans, creators, and players can connect and play-to-earn in a gaming virtual world, the Doggfather continues to be a pioneer. I can’t wait to attend the first Snoop Dogg live concert in the metaverse alongside our players!”

Written By

Former editor of - and now contributing writer to - our partner site, James is a freelance tech, finance and gaming journalist and expert on the NFT and blockchain space.

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