Paris Hilton is a U.S. reality star and successful businesswoman with a net worth of over 300 million. Now Hilton is branching out into the metaverse. Hilton currently brings in up to $1 million a night as a D.J. and entertainer at physical events and is now looking to move into the digital realm. She follows other brands moving into the space, including, recently, Forever 21. On New Year’s Eve, visitors can join Paris on her Roblox island, Paris World, where she’ll be digitally performing as a D.J. Visitors will be able to purchase clothing for their avatars and also book up virtual jet ski rides.
Paris World includes a virtual reconstruction of her home in Beverly Hills which visitors are welcome to explore. Guests can also check out her dog mansion and Santa Monica Pier-inspired boardwalk or cruise around the isle in a luxury vehicle.
Paris Hilton is best known for her starring role in FOX’s The Simple Life. The show followed Hilton and co-star Nicole Richie while they travelled across the United States on a greyhound bus. The show portrayed Hilton as an airhead heiress.
“I was always in on the joke, but I knew exactly what I was doing. Behind the scenes, I was building a brand.” Paris told Reuters of the dumb blonde persona.
Hilton’s Entrepreneurial Endeavors
Since her reality television days, Hilton has dipped into many other artistic avenues, including authoring a book and releasing several albums. She has become quite the entrepreneur and has even tapped into the NFT business. In collaboration with Blake Kathryn, Hilton sold three exclusive digital art non-fungible tokens. According to Nifty Gateway, one of the pieces sold for $1.1 million.
Hilton has worked with Bruce Gersh to create her media company, 11:11 Media. Paris World is only the company’s newest endeavour. 11:11 Media has already launched two reality shows on Netflix, “Cooking With Paris” and “Paris In Love.” Comparatively, Hilton plans to leverage her fame in the metaverse with Paris World.
“The final piece of the digital space is the metaverse. We think that there’s a real opportunity for Paris to influence, even at a younger level than who her core customer is.” Gersh told Reuters. “We’ve built a fantastic, whimsical world that we believe her fans and new fans will just love.”