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XR and music lineup revealed for 40th Vancouver International Film Festival

VR, AR and MR takes its place alongside music in film at VIFF this October

Vancouver International Film Festival (VIFF) has announced the complete 2021 lineup for VIFF Immersed, a showcase of the power of XR technology as a dynamic vehicle for storytelling. The event runs from October 1st to 11th. Also running alongside the main event is the Immersed XR Market on the 4th and 5th of October.

There will be a total of 32 works featured across the Immersed Exhibition and XR Market, including five world premieres, four North American premieres, five Canadian premieres, and two BC premieres.

The exhibition will be accessible on various platforms — VeeR, Oculus TV, rad., YouTube360, Facebook 360, Kreis Immersive, and Museum of Other Realities — offering the most widely accessible festival experience for XR content. Content will be available free across Canada and internationally.

“VIFF is not only about celebrating the greatest in contemporary cinema, it is about looking at the innovations that lie ahead for the art form,” says Kinga Binkowska, creative engagement producer. “And there is perhaps no more exciting opportunity for storytelling than XR. As adoption of this technology grows at a rapid pace, with nearly 18 per cent of the US population now utilising VR headsets monthly, we are thrilled to continue our annual showcase of artistic visionaries at the cutting edge of the form.”

Music to our ears

Continuing the media crossover content, VIFF AMP explores the essential role of music in film, between 8th to 10th October. VIFF AMP explores the art and business of music in film from all facets of the production process with access to music supervisors, composers, musicians and filmmakers around the globe in a hybrid of online and in-person events. 

“Just as music lifts a work of visual media, VIFF AMP seeks to elevate the careers of emerging artists,” says Tony Scudellari, VIFF AMP Co-curator and Senior Vice President of Television Music at Sony Pictures Entertainment. “We’re excited to present three days of programming loaded with legendary talent, relevant career lessons, valuable connections, and meaningful opportunities. The summit is a chance to build bridges between Vancouver’s exceptional creative communities and the wider global entertainment community.”

This story was first published (in part) on TheVirtualReport.biz.

Written By

Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.

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