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UK Creative Tech Pioneers Wanted

CreaTech Ones To Watch 2021

Applications are now open for the Creative Industries Council’s annual CreaTech Ones to Watch 2021 competition, which is seeking the UK’s most brilliant creative technology or ‘CreaTech’ companies.

CreaTech Ones to Watch 2021 celebrates inspiring businesses from across the UK which are developing new business models or revenue streams from across the whole of the creative industries. The competition aims to highlight innovative UK-based projects which:

  • Change the way people connect, engage and consume by using new and emerging technologies in creative ways OR
  • Enable innovation and growth through creative use of technology across other sectors of the economy.

Companies working in videogames, fashion, film & TV production, music, design, animation and advertising are all invited to enter. While projects which make innovative use of technologies, such as AR/MR/VR, AI and machine learning, virtual production, the internet of things, 5G, blockchain or DLT, robotics, or any other areas of emerging technology are also encouraged.

Key Criteria

The competition’s selection process will take the following five factors into account:

  1. Surprise factor (creativity + originality):
    Is it cool and surprising in the way technology meets creativity? Does it take advantage of the latest developments in hardware and software? Does it offer new and exciting products, services and experiences?
  2. Purpose factor (effectiveness + problem-solving):
    Does it solve a problem and mobilise businesses to accomplish new or existing goals? Does it deliver new opportunities in the way people live, work, play and learn?
  3. Disruptive factor (originality + ambition):
    Does it show signs of having ramifications beyond the immediate discovery? Is there potential to transform the way businesses operate and service markets?
  4. Cross-sectoral impact and/or opportunity for global collaboration:
    Does it offer the opportunity to deliver true creative sector/technology partnerships and collaboration across sectors (UK and worldwide)? Entries should have a UK creative originator, but can also showcase collaborations with foreign partners (either tech partners or clients)
  5. Commercial impact:
    Is the innovation able to show evidence of commercial viability? (Entries need to be at least in a prototype stage; being trialled; won an award; or have funding). Ideally a business plan and (evidenced) projected growth targets should be included.

In addition the judges will be looking for enthusiasm, commitment and passion from the team behind the innovation.

Entries to the CreaTech Ones to Watch 2021 competition is free.

Reach A Global Audience

As well as getting in front of the award’s selection panel of industry leaders, successful applicants will have the chance to reach a global audience of policy-makers, investors and leaders across the creative and tech sectors. The Creative Industries Council will profile Ones To Watch projects within its events programme and on the Creative Industries Council website, social media channels and newsletter.

Submit a CreaTech Ones to Watch 2021 competition entry.

Entries close on Friday 25 June 2021.

Written By

Brian has been working in the games industry since the mid-1990s, when he joined the legendary studio DMA Design, as a writer on the original Grand Theft Auto. Since then he's worked with major publishers, founded his own digital agency, and the Scottish Games Network. At various times he's worked as a journalist, editor, narrative designer, lecturer, executive producer, and director.

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