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Paris Fashion Brand Harnesses ‘Star Wars Tech’ For New Collection

The Paris-based fashion house Coperni is a pioneer when it comes to moving ‘beyond games’. In 2020, the label used a series of interactive puzzles on Instagram. The brand has also named several accessories in its collection Wifi, Swipe, and App. as well as introducing an anti-bacterial fabric resistant to rain and UV rays that it has called C+.

For it’s most recent collection however, the fashion house turned to Extended Reality, using the same Unreal engine technology used in the Disney+ hit show The Mandalorian.

The company’s 2021 collection Ready To Care was launched with a video inspired by the famous images of steelworkers perched upon girders high above the streets of New York.

Coperni founders Sébastien Meyer and Arnaud Vaillant enlisted music video directors, We Are From LA, to direct the brand’s cutting-edge campaign. The film was created in Paris, in what is claimed to be the first XR studio in France.

Coperni harnessed a host of different digital technologies to craft its vertigo-inducing world, including Unreal, TouchDesigner, and stYpe Red Eye camera tracking technologies, which maps a camera’s movement to the content on an LED screen and extends it to create a 360-degree space.

Written By

Brian has been working in the games industry since the mid-1990s, when he joined the legendary studio DMA Design, as a writer on the original Grand Theft Auto. Since then he's worked with major publishers, founded his own digital agency, and the Scottish Games Network. At various times he's worked as a journalist, editor, narrative designer, lecturer, executive producer, and director.

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