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Meta To Launch Ad Generating AI This Year

The artificial intelligence could save advertisers time by generating images that appeal to various target audiences

In February, Meta announced its plans to begin developing generative AI. Now Meta CTO Andrew Bosworth says the metaverse contender plans to launch an advertisement-generating AI by the end of 2023.

“We’ve been investing in artificial intelligence for over a decade and have one of the leading research institutes in the world,” Bosworth told Nikkei. “We certainly have a large research organisation, hundreds of people.”

“[I] expect we’ll start seeing some of them [commercialization of the tech] this year.” He adds. “We just created a new team, the generative AI team, a couple of months ago; they are very busy.”

Generative AIs capable of generating graphics and text instantly, like ChatGPT, are already available. However, Bosworth states that Meta is at the forefront of generative AI technologies, adding that Meta employees first developed many of the techniques utilized by LLMs.

Bosworth Says Meta Has an Advantage in Generative AI

According to Bosworth, Meta’s ad-generating AI can improve the effectiveness of advertisements by telling the ad creators what tools to use to create them. Meta’s CTO adds that advertisers can save money by asking the AI to generate images that appeal to various target audiences.

“I think it’s very important to invest in responsible development and we do that kind of investment all the time,” says Bosworth. “However, it’s very hard to stop progress and make the right decisions on what changes you would make. Very often, you have to understand how technology evolves before you can know how to protect and make it safe. And so I think, not only is it unrealistic, I don’t think it would be effective.”

Bosworth states that generative AI will likely be available for use in the metaverse at some point in the future.

“So previously, if I wanted to create a 3D world, I needed to learn a lot of computer graphics and programming. In the future, you might be able to just describe the world you want to create and have the large language model generate that world for you. And so it makes things like content creation much more accessible to more people.”

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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