British pop singer and former Take That member Robbie Williams is about to enter the metaverse for the first time. The singer’s first venture into the nascent Web3 space is a partnership with LightCycle, an AI-powered metaverse platform that recreates a virtual city with elements of art, film, gaming, music, fashion, sports, property, and retail.
Williams will perform a live 3D metaverse concert in the virtual city of LightCycle to celebrate his 25th anniversary as a solo artist. His previous journey with technology includes the AI-assisted version of his iconic 1997 song, ‘Angels (Beethoven AI)’.
A new way to push forward
Williams told Variety that, “Staying connected with my fans has always been important to me. I’m fascinated by the Web3 space – it’s full of creativity and mind-blowing potential. It’s also a big new market for music discovery. As an artist, I’m always looking for ways to push forward so this is the perfect next step in that journey. The talented development team at LightCycle have produced some incredible work and I’m excited to see it all brought to life in full 3D glory.”
Williams also partnered with Vertexlabs.uk, a provider of metaverse, Web3, and AI infrastructure, to host a metaverse event. A preview of the event will be unveiled at the Edge Global Web3 and AI Investment Summit in Hong Kong on September 26th and 27th.
As LightCycle gets set to launch in Q4 2023, CEO Sara Ezen says, “Robbie has a dedicated and passionate fanbase and we believe that, through our unparalleled technology, we can bring them a supremely enhanced environment and fan-experience. The concert is truly something special and we’re excited to be giving it a home in LightCycle so his fans, new and old, can enjoy next-level interaction and engagement.”
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
