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Samsung Next Invests In Return Entertainment To Bring Cloud Gaming To A Broader Audience

The company aims to create a cloud-native gaming experience that erases the barriers between gamers and the games they love

Helsinki-based gaming studio Return Entertainment has secured investment from Samsung Next to support the company’s vision of reinventing gaming with cloud-native technology. Their solution enables people to play games on a big screen using their mobile phones as controllers and is, “Designed for mainstream consumers.”

Advancements in AR and VR, along with the rise of home consoles, PC gaming and mobile devices are changing how we play games. Simultaneously, various types of games, esports and social streaming have made gaming a lively and culturally significant form of entertainment. However, one area that’s still a bit of a mystery when it comes to making gaming accessible to everyone is cloud gaming.

Cloud gaming for all

“For cloud gaming to succeed on a broad scale, striking a balance between data usage and quality will be crucial, while ensuring device compatibility and offering a diverse library of games,” wrote SamsungNext in a post. “Imagine a gaming experience that transcends hardware limitations, opening the doors to an inclusive gaming world accessible to everyone.”

“Return Entertainment’s primary focus is on entry-level cloud gaming experiences tailored for TV users without traditional gaming consoles.”

While the studio aims to bridge the gap between TV viewers and cloud gaming fans, they have even bigger goals in mind. The company works with existing IP owners and major gaming companies, assisting them in using cloud gaming to reach more users and grow their audience. Return is also collaborating with existing IP holders and gaming giants, helping them tap into the vast potential of cloud gaming to acquire new users and expand their reach.

Return Entertainment has support from Sisu Game Ventures, Bitkraft Ventures, Vgames, 1Up Ventures, SMOK Ventures, and now Samsung Next.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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