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Kickstarter Enforces AI Policy For Projects

While the company isn’t entirely against the use of artificial intelligence in projects, creators must now explain how and where they’ve used it

As more and more creators utilise AI, project platform Kickstarter says creators will be required to disclose whether they’re using AI for their projects from August 29th. Failure to adequately disclose the use of AI in a Kickstarter project submission may result in its suspension.

As part of its stringent approach towards the use of AI, the company says that creators who attempt to avoid its new guidelines or, ‘Intentionally misrepresent a project’ will not be allowed to submit new Kickstarter projects in the future.

For a project to be allowed on Kickstarter from the end of the month, the project, “Must disclose relevant details on their project page” such as, “How the creator plans to use AI content in their project, as well as which elements of their project will be wholly original work and which elements will be created using AI outputs,” the company wrote in its AI policy page.

And if a creator’s project happens to be a new AI tool, tech or software, the project, “Must disclose information about any databases and data the creator intends to use” and must, “Indicate how these sources handle consent and credit for the data they utilise”.

Kickstarter’s stance on AI

“To be clear, our new policy does not ban the use of AI in Kickstarter projects,” said the company. “However, we want to make sure that any project that is funded through Kickstarter includes human creative input and properly credits and obtains permission for any artist’s work that it references.

“The policy requires creators to be transparent and specific about how they use AI in their projects because when we’re all on the same page about what a project entails, it builds trust and sets the project up for success.”

Kickstarter’s policy update follows Valve’s attempt to clarify its position on AI, which came a month after the reported ban of a Steam project that utilised AI-generated artwork. Valve issued a statement afterwards saying, “We are continuing to learn about AI, the ways it can be used in game development, and how to factor it into our process for reviewing games submitted for distribution on Steam.” 

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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