McDonald’s has partnered with metaverse platform The Sandbox to bring the famous fast-food restaurant into the metaverse. The new interactive experience, McNuggets Land, celebrates the 40th anniversary of Chicken McNuggets.
Randy Lai, CEO of McDonald’s Hong Kong said, “Rooted in Hong Kong for 48 years, McDonald’s has always strived to deliver innovative experiences and Happy Moments. To celebrate the 40th anniversary of Chicken McNuggets, we are excited to collaborate with The Sandbox to provide fun-filled Web3 Metaverse game experience themed on McDonald’s for our customers.”
Discover the history of Chicken McNuggets
Brought to life in vibrant hues, McNugget Land features a variety of activities for users to participate in. Players will join Coach McNugget and other anthropomorphised chicken nuggets as they explore the virtual location and partake in mini-games.
Users are free to take selfies for social media and explore a virtual art gallery covering the 40-year history of the fast-food chain’s iconic chicken nugget. Additionally, players can serve virtual customers nuggets.
“We are pleased that McDonald’s Hong Kong has chosen The Sandbox as a platform to celebrate the 40th anniversary of McNuggets, allowing users around the world to learn more about the famous Chicken McNuggets by entering the metaverse,” says The Sandbox co-founder and COO Sebastien Borget. “The Hong Kong-based metaverse studio Pangu by Kenal has done a fantastic job of bringing the Chicken McNuggets characters to life in an interactive way.”
Participants can also earn a variety of physical and digital rewards. Global participants can win mystery boxes and earn a share of a 100,000 SAND shared prize pool. The experience is also offering exclusive rewards to users in Hong Kong. These include McNuggets coupons or free Chicken McNuggets for a year.
“McDonald’s Hong Kong has understood the importance of experimenting with the potential of the metaverse to effectively drive participation in a gamified way. We look forward to future online promotions utilising the potential of Web3 and true digital ownership in The Sandbox,” Borget adds.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
