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Siemens Injects €1 Billion Into Industrial Metaverse Hub

The tech firm will also incorporate emerging technologies such as AI and digital twins to boost its metaverse ambitions 

After recently investing €1 billion in Erlangen Industrial Metaverse Hub, technology company Siemens has kicked off its investment strategy for the industrial metaverse. The massive investment is valued at a total in the region of €2 billion and will earmark €1 billion into constructing facilities and growth in Germany to back the county’s innovation capacity. 

Siemens is expected to open its Erlangen-based Technology Campus as a hub for global research and development (R&D) collaboration. The company is also investing €500 million in the campus to boost manufacturing. 

Olaf Scholz, chancellor of Germany, said that the investment would send a, “Strong signal” for Germany to become a nation for, “Innovation and production.”

“The leading-edge manufacturing facility being built in Erlangen is a good example of how our economy is moving toward a climate-neutral future – as a strong industrial country with good sustainable jobs,” said Scholz. 

The infrastructure firm is looking to become, “The nucleus of global technology activities for the industrial metaverse.” The new campus is focused on developing high-tech manufacturing as the company plans to shape an ecosystem of enterprise and science-based partners. 

The next stage of digitisation 

Siemens is also aiming to accelerate growth, innovation, and resilience through XR and Web3 technologies. The company and its partners will collaborate to establish innovation labs, education centres, manufacturing facilities and other verticals to support Industry 4.0. 

Roland Busch, president and chief executive of Siemens AG said that his firm was, “Banking” on Germany’s innovation and, “Launching the next stage of digitalization.” 

“We’re laying the foundation for the industrial metaverse in the Nuremberg metropolitan region. Here, on the new campus, we’re combining the real and the digital worlds. Together with partners, we’re developing new digital technologies in the metaverse and revolutionising how we’ll run our production in the future – much more efficiently, flexibly and sustainably,” said Busch. 

Siemens’ industrial metaverse plans will also incorporate various emerging technologies such as digital twins, AI, and others. These innovative assets will support the company’s targets for a sustainable and adaptive manufacturing sector.

The company has also partnered with Nvidia and Unity to strengthen its industrial metaverse technologies and solidify its ambitions. 

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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