Social immersive storytelling platform Scriptic (formerly ElectricNoir) has raised $5.7 million in funding led by BITKRAFT Ventures with participation from Tower 26 and AmazonAlexa Fund.
This brings Scriptic’s total seed round to $8.2 million after previously raising $2.5 million in its mission to pioneer phone-first interactive shows for casual audiences at the intersection of film, games and more.
Scriptic will use its garnered investments to develop and expand its content goals as well as onboard a community of outside writers to the company’s AI-led creator service to build, share and earn from their stories.
Nihal Tharoor, CEO and co-founder of Scriptic said, “We created Scriptic with the aim of entertaining the world with stories that reflect our changing digital lives. Today’s funding, from an incredible cast of new and returning investors, will empower us to pursue our vision of becoming the ‘Roblox of narrative’. We’re excited about building out our pipeline of interactive shows across new and existing IPs, opening up our community for user-generated content, and taking the next step in our ambitious company journey.”
Harnessing generative AI
Scriptic is incorporating generative AI tools into its entertainment production. The company was amongst the first to utilise ChatGPT and DALL-E as early as 2021 to enhance its content creation process. The studio’s content showcases the impactful application of generative AI in narrative media, blending text, images, video and audio to create an interactive experience.
The company’s Dark Mode horror series which was released in January not only used AI for content production but also harnessed it as a creative tool. The team used AI models such as DALL-E, ChatGPT, and Murf.ai, to craft the visual art, voice acting, text and other elements of the series.
Over the next year, Scriptic will start its user-made content strategy by putting AI-enabled creator tools in the hands of dozens of curated external builders. Scriptic’s cloud-based creator suite will allow the writers to use a node-based service which will combine generative language models, diffusion models and audio synthesis models, to create interactive experiences in a short space of time.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
