3D visualisation platform Hexa has launched a new initiative with Amazon that’ll allow its selling partners to access the platform’s proprietary immersive operating system. The move will enable the partners to create and display 3D images, immersive 360 viewings and virtual try-on capabilities, as well as augmented reality content on their Amazon product pages.
In collaboration with Amazon Web Services (AWS) spacial computing team and the Amazon.com imaging team, Hexa and Amazon have built a distinct workflow that’s focused on empowering Amazon selling partners to bridge the gap between 2D and 3D. As a result, customers can enhance their user experience and boost conversion rates simultaneously.
Gavin Goodvach, Hexa’s vice president of partnerships said, “Working with Amazon has opened up a whole new distribution channel for our partners. Brands now have the ability to distribute 3D experiences and deliver high quantity immersive shopping to Amazon’s global network of customers using Hexa’s proprietary content delivery network (CDN).”
Empowering sellers
Irrespective of the 3D or AR expertise level of an Amazon selling partner, the new workflow is designed to be accessible to everyone. Amazon selling partners can now upload their Amazon Standard Identification Number (ASIN) to Hexa’s CMS, enabling the system to automatically convert as little as a single image into a top-quality 3D model compatible with AR.
Hexa’s CTO, Jonathan Clark added, “In addition to 3D reconstruction, further enhancements to Hexa’s 3D tech stack also allows Amazon selling partners to render high-definition marketing materials, including packshots and lifestyle images directly from their 3D digital twins. They’ll be able to do so by leveraging AWS Thinkbox render infrastructure and advanced capabilities.”
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
