Digital fashion brand House of Blueberry is partnering with women-empowerment brand Rebel Girls for an event highlighting the importance of female representation in male-dominated domains like the game industry. The event, which launches on June 25th, will showcase the new line of Blueberry x Rebel Girls avatar clothes and accessories. Likewise, attendees will get a sneak peek of Rebel Girls Level Up, a new Rebel Girl book releasing June 27th.
Ashley Hopkins, House of Blueberry Chief Creative Officer said, “Rebel Girls was an obvious collaboration for me because they represent everything we stand for as a company. As a company founded and run primarily by women who identify as Rebel Girls, we love their messaging. This activation is all about encouraging every girl to be her best Rebel self.”
Introducing the avatar clothing line
The Blueberry x Rebel Girls avatar clothing line includes eight items. Seven items will be available via the Blueberry Clothing Store experience for 75 to 100 Robux. The final item is available for attendees to earn during the event.
Additionally, users can explore 11 stories from Rebel Girls Level Up in Roblox during the event. Each tale showcases an actual woman developer, designer, streamer or other game industry professional. The women share their journey through a male-centric field and explain how they came to love video games.
“We are ecstatic to partner with female-owned and led House of Blueberry for our first Roblox experience, to not only celebrate women in gaming but the entire girl gamer community,” states Rebel Girls CEO Jes Wolfe. “We hope that, like a lightning bolt, girls will be emboldened to light up the sky inside the House of Blueberry x Rebel Girls activation and everywhere they go afterwards.”
Both House of Blueberry and Rebel Girls are female-founded companies. Thus, both brands see the importance of fostering confidence in girls at a young age. The event marks Rebel Girls’ first time joining the Roblox metaverse.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
