British broadcaster Sky News is offering an AR experience that allows users to view King Charles’s coronation crown in their homes. The experience celebrates the UK’s first coronation of the 21st Century by bringing the time-honoured tradition into Augmented Reality. Atlantic Productions created the experience with the cooperation of the Royal family.
“While the ceremony itself is almost a millennium old,” says Anthony Geffen, CEO and Creative Director of Atlantic Productions, “The royal household has granted use of the latest technologies to deliver a 21st Century coronation, thereby allowing an object central to the coronation to be delivered via augmented reality into every home that has access to a smartphone or tablet.”
Access the Coronation Crown AR Experience
Users can scan a QR code or visit the URL through the Sky News app to access the experience. Fans of the royal family can place the AR crown on a surface in their home and examine it in detail. The experience also lets users view the Queen Consort’s crown. Once the user sets one of the crowns on a surface, they can interact with it to learn about it. By interacting with hotspots, users can learn the history behind the crown’s gold and precious stones.
The AR experience features more than the digital twins of the King and Queen’s crowns. It also includes exclusive macro footage taken at the Tower of London. The footage features the sword of offering, the sovereign’s sceptre, the coronation spoon and the sovereign’s orb.
“Whether unifying or polarising, the spectacle of the King’s coronation is guaranteed to capture the world’s attention,” says the head of Sky News, John Ryley. “A first for a coronation, Sky News is giving audiences the chance to hold a part of history in their hands, getting up close to the Crown Jewels in all their splendour and glory from the comfort of their living room and fully immersing audiences in the pomp and pageantry of this special event.”
