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Worldline Launches New Decentraland Shopping Mall

The company is making it easier for companies to access the metaverse and utilise its potential

Global payment service Worldline has launched a new shopping mall in Decentraland that’ll allow merchants, banks and service providers to easily access the metaverse.

As the nascent space continues to grow and evolve, Worldline is aiming to allow companies to use the metaverse as a retail commerce channel alongside POS and e-commerce.

The payment company’s white-label solution provides companies that are yet to have a metaverse presence the opportunity to prepare for the space and gain initial experience.

Sascha Münger, metaverse expert at Worldline said, “We believe that the metaverse, alongside stationary point of sale and e-commerce, is the sales channel of the future. The decision to open the Worldline Shopping Mall reflects this vision. For well-known brands in particular, our virtual shopping mall offers an ideal precondition for venturing into the metaverse with a clear conscience at low cost.”

Easy access to the metaverse

Worldline’s Shopping Mall will allow banks, retailers and service providers to build a presence in Web3 as well as test how their respective communities react to this new space and how they can utilise the metaverse’s potential.

The company’s starter package comes with features like offering store tenants its payment functions with or without cryptocurrencies and different sets of advertising services.

Svenja Weith, head of tribe banking at Consorsbank said, “We are delighted to be one of the first banks in Europe to open a location in the Worldline Mall in the metaverse. As a pioneer in digital direct banking in Germany, it is our goal to be curious and innovative in our approach to our customers and to adapt and explore modern technologies at an early stage. It is therefore a logical step to be present in the Metaverse along with Worldline as a technology provider.”

Worldline also relies on strong partnerships for the add-on packages, with 42Meta (target advertising), Metyis (phygital products) and Threedium (augmented reality).

The company’s white-label solution is suitable for companies that are developing a metaverse strategy and are seeking a cost-effective way to get started.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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