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Pimax Launches $100K Developer Fund To Bolster VR Content

Fund intended to stimulate the virtual reality market as a whole; the online game store won’t take a cut of game revenue

Virtual Reality headset manufacturer Pimax has announced that it will give developers 100% of the revenue earned to boost the development of VR content. Additionally, the company is offering a $100K fund through the Pimax Software Ecosystem Incentive Program to stimulate the creation of VR games.

“Previously, we had fun and successful campaigns with cyubeVR, Lost in Abyss, and First-Person Tennis. Developers see a peak in new downloads and we see more people use VR. It’s a win-win,” says Pimax VR’s Business and Development Manager Kimz Zhang. “We’ll be at the Game Developers Conference also this March, hoping to meet more developers and convince them to create more content. Not just for Pimax but the whole industry.”

What is Pimax?

Pimax has released several VR headsets since its 2015 launch, with its first headset allegedly being the first 4K VR headset. The company’s Crystal VR headset is set to release soon. Pimax will also soon release the Portal, which it claims is the world’s first handheld VR gaming console. Pimax also holds the current  Guinness World Record for the most successful crowdfunded VR project, with $4.23 million raised.

It’s surprising to see an online game store take no cut of profits from game sales. Currently, Meta takes a 47.5 per cent cut in Horizon Worlds and a 30 per cent cut in the Quest Store. Similarly, Steam takes a 30 per cent cut, while the App Store and the Google Play Store decreased their cuts to 15 per cent over the last few years. However, unlike other online game stores, Pimax’s primary focus is manufacturing VR hardware.

“We’re a hardware manufacturer in the first place, which you could argue Steam and Meta aren’t, so this makes it easier for us to accept a lower margin, but we also want to promote the whole VR market, as technology is advancing fast,” Carol Yuan explains Global Bussines Dev & Partnership Manager at Pimax. “There should also be more high-quality VR content available. Not only do we think that, but also many users online think this is holding back VR.”

Developers can learn more about the Pimax Software Ecosystem Incentive Program via the Pimax Developer Center or by registering as a developer.

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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